Industry News | September 19, 2012

Orange Leaf Frozen Yogurt Celebrates 200th Store

In celebration of the opening of its 200th store, which is located in Canton, Massachusetts, Orange Leaf Frozen Yogurt is rewarding all customers with double points on their Ounce Backäloyalty cards for one day only. Customers who make a purchase on Thursday, September 27, at any Orange Leaf Frozen Yogurt store nationwide will earn free froyo even faster.

“Growing Orange Leaf to 200 stores in two years has been an incredible experience and we wanted to thank our loyal customers for their support by offering double points to help them earn free froyo faster,” says Reese Travis, CEO of Orange Leaf. “We’re all looking forward to what the next year holds – from new stores to new flavors to new experiences – and hope to continue to reward our customers in unique and fun ways.”
 
Travis’ group acquired Orange Leaf in April 2010 with only 15 stores in operation. Just over a year later, Orange Leaf opened its 100th store and soon opened its first international location in Australia in December 2011. Ranked one of the fastest growing limited service chains by Technomic in 2012, Orange Leaf has more than 95 planned additional stores across the U.S. and is poised to become the largest franchise in the self-serve frozen yogurt industry.
 
In order to earn double points on an Ounce Backcard during the special 200th celebration on September 27, customers simply need to go to any Orange Leaf store nationwide and present their existing card or pick up a new card at the register. For every $10 spent, customers receive $1 in rewards to be used at Orange Leaf. Customers can register their cards online to receive additional rewards and review point balances.