Industry News | November 12, 2012

Orange Leaf Gives Out Free Fro Yo in Exchange for PJs

As the temperatures drop, thousands of less fortunate adults and children across the country could use a warm, clean pair of pajamas to help make their nights cozier. That idea inspired Orange Leaf Frozen Yogurt, one of the leading frozen yogurt chains, to host a nationwide pajama drive this holiday season that just launched in stores.

Now through Sunday, December 16, any customer who donates a new pair of pajamas, at any one of the participating Orange Leaf Frozen Yogurt stores, will receive a coupon for 3 oz. of free fro yo as thanks. All pajama donations will benefit local charities, selected by individual store owners based on personal community connections.
 
In addition to the regular lineup of popular frozen yogurt flavors, customers can choose from one of the six limited-time only winter frozen yogurt flavors available, too, such as Gingerbread, Peppermint, Eggnog, Hazelnut, Chocolate Mint, and English Toffee, as well as no-sugar-added, gluten-free, and lactose-free options, where available.
 
“Orange Leaf is an unconventional brand, so we wanted to do something different than the more traditional food or coat drive this holiday season,” says Reese Travis, CEO of Orange Leaf Frozen Yogurt. “Through our Pajama Drive, we’re hoping to fulfill an often-overlooked need and help thousands of people stay a little cozier this winter.”