May 18, 2013

Industry News | November 12, 2012

Orange Leaf Gives Out Free Fro Yo in Exchange for PJs

As the temperatures drop, thousands of less fortunate adults and children across the country could use a warm, clean pair of pajamas to help make their nights cozier. That idea inspired Orange Leaf Frozen Yogurt, one of the leading frozen yogurt chains, to host a nationwide pajama drive this holiday season that just launched in stores.

Now through Sunday, December 16, any customer who donates a new pair of pajamas, at any one of the participating Orange Leaf Frozen Yogurt stores, will receive a coupon for 3 oz. of free fro yo as thanks. All pajama donations will benefit local charities, selected by individual store owners based on personal community connections.
 
In addition to the regular lineup of popular frozen yogurt flavors, customers can choose from one of the six limited-time only winter frozen yogurt flavors available, too, such as Gingerbread, Peppermint, Eggnog, Hazelnut, Chocolate Mint, and English Toffee, as well as no-sugar-added, gluten-free, and lactose-free options, where available.
 
“Orange Leaf is an unconventional brand, so we wanted to do something different than the more traditional food or coat drive this holiday season,” says Reese Travis, CEO of Orange Leaf Frozen Yogurt. “Through our Pajama Drive, we’re hoping to fulfill an often-overlooked need and help thousands of people stay a little cozier this winter.”
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What’s Your Cause?

QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.

Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.

Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.

So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.

A QSR Cause

Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.

Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.

Be part of the cure. Together, we can conquer children’s cancer.

How you can help CureSearch:

The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.