Industry News | July 1, 2013
OREOs Inspire New Baskin-Robbins Summer Flavors
Marking the start of National Ice Cream Month, Baskin-Robbins is treating guests to a Waffle Cone offer and lineup of OREO-inspired menu items. Beginning July 1 and continuing through the end of August, Baskin-Robbins is offering guests a free freshly-baked waffle cone upgrade with the purchase of a double scoop of Baskin-Robbins ice cream. Baskin-Robbins is also introducing its July Flavor of the Month, OREO ‘N Chocolate, made with chocolate ice cream and OREO cookie pieces swirled with a crispy fudge crackle ribbon.
In addition to the July Flavor of the Month, Baskin-Robbins is offering an array of OREO-inspired frozen treats. Each menu item features the classic black and white cookie with a frozen twist. The lineup includes:
OREO ‘N Chocolate 31° Below – Creamy vanilla soft serve swirled with chopped OREO cookie pieces and hot fudge.
OREO Ice Cream Cake Bite – A bite of OREO Cookies ‘n Cream ice cream and chocolate cake wrapped up in chocolate-flavored coating.
OREO Cookie Cake – OREO cookies circle the top of this cake drizzled in dark chocolate and lined with a fudge border.
“Our crunchy, freshly-baked waffle cones are perfect to pair with our OREO ‘N Chocolate Flavor of the Month, so we’re excited to offer our guests a free waffle cone upgrade with the purchase of a double scoop during these hot summer months,” says Dan Wheeler, vice president of U.S. brand and field marketing for Baskin-Robbins. “There’s no better way to celebrate National Ice Cream Month and stay cool than with our wide range of innovative and refreshing frozen treats, including our July lineup inspired by one of the world’s most iconic cookies.”
Also available at participating Baskin-Robbins shops nationwide, guests can “mix” and “match” their Baskin-Robbins milkshakes by choosing from Baskin-Robbins’ flavor selection and combining different flavors to create a milkshake treat. Baskin-Robbins has created a special lineup of OREO-inspired mixed milkshakes which includes:
Cookie Dough and OREO Cookies Milkshake—Chocolate Chip Cookie Dough ice cream combined with the July Flavor of the Month, OREO ‘N Chocolate.
Mint Chip and OREO Cookies Milkshake—Features a hint of Mint Chocolate Chip ice cream mixed with OREO Cookies ‘n Cream ice cream.
Jamoca Almond Fudge and OREO Cookies Milkshake—Combines one of Baskin-Robbins’ classic flavors, Jamoca Almond Fudge ice cream, with OREO Cookies ‘n Cream ice cream.
All of these OREO-inspired menu items will be available at participating Baskin-Robbins shops nationwide throughout the month of July. The July Flavor of the Month, OREO ‘N Chocolate, is also available in pints and quarts.
Food & Beverage
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