Industry News | May 3, 2011

Organic Popularity Spreads to Smoothies

Smoothie King, the 1973 creator of the nutritional smoothie, unveiled its first-ever organic smoothie offering with the debut of its new Organic Apple Acai smoothie. Created to satisfy the rising demand for organic food and beverage options, the healthy Organic Apple Acai smoothie offers the nutritious Smoothie King flavors that fans know and love in a newly organic format.

The Organic Apple Acai Smoothie is a blend of organic apple juice, acai, and herbal nutrients. Combining the super food powers of the acai berry with the clean, tart flavors of fresh organic apple juice, the Organic Apple Acai Smoothie makes for the perfect snack or meal replacement at less than 360 calories. Native to Central and South America, the acai berry is rich in antioxidants and amino acids and can help boost energy and promote weight loss.

“More and more people are looking for organic options—for themselves and their families,” says Cindy Kuhnau, cofounder and executive vice president of Smoothie King. “We wanted to provide our fans with an organic product they can fit into their busy lifestyles—that both tastes good and satisfies this need. The Organic Apple Acai Smoothie is the first in what we hope to be an extended organic product line.”

The first organic smoothie to launch in the major quick-service restaurant market category, the Organic Apple Acai smoothie further enhances Smoothie King’s lineup of healthy, function-based smoothies and snacks. The new offering is a part of Smoothie King’s “Be Good to Yourself” campaign and is available at all of its locations across the U.S.