Industry News | January 31, 2014

The Original SoupMan Warms Up Super Bowl Fans

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The Original SoupMan has been waiting 30 years for New York to be the host of the SOUP-er Bowl. In 1984 Al Yeganeh opened his little store, and the brand has been waiting to warm-up football fans at a New York City Super Bowl ever since. The Original SoupMan is honored to be selected as one of New York's brands to be served at MetLife Stadium on game day. Invited VIPs and fans of the NFL at Super Bowl XLVIII will be able to get the SoupMan's Famous Lobster Bisque from The Soup Mobile.

 

To celebrate, The Original SoupMan is kicking off its "Journey from the Original Soup Shop on West 55th Street to the SOUP-er Bowl," on Friday, January 31. The company will be distributing free cups of soup at select "warm-up stops" en route to the MetLife Stadium down Super Bowl Blvd. The warm-up began Wednesday evening as the SoupMan served it's legendary Lobster Bisque to the Wounded Warrior Amputee Football team at Codey Stadium in New Jersey. Sam Cachola, part of the Wounded Warrior team, will be on the Soup Mobile at the Super Bowl on Sunday.

 

Check out The Soup Mobile's scheduled SOUP-er Bowl stops:

 

Friday, January 31 
Fire House Hook & Ladder 24 & Engine 1 from 1:00 p.m. to 3:00 p.m.
142 West 31st St.
New York, New York

 

Winter Blast
January 31 – 4 p.m. to 11 p.m.
February 1 – 11 a.m. to 12:00 a.m.
Buchmuller Park, Secaucus, New Jersey

 

Super Bowl XLVIII

Sunday February 2, 2014
Meadowlands Tailgate Party, Live From East Rutherford from 11:30 a.m. to 4:30 p.m.
Park and Railroad Avenues, East Rutherford, NJ

NFL on Location – Izod Center
Super Bowl XLVIII from 1:30 p.m. to 4:30 p.m. 
Met Life Stadium
East Rutherford, New Jersey

 

"The NFL could invite any soup in the world to the Super Bowl. So when they asked us to serve up over 2,000 cups of our Famous Lobster Bisque at Super Bowl XLVIII, we couldn't be more thrilled. We're honored to be part of this historic Super Bowl, the first played outdoors in SOUP weather," says Lloyd Sugarman, CEO of SoupMan Inc. "It's a great time for New York City, and we hope our Famous Soups add a little spice to the events and warm-up the great football fans. We expect to have 50 Soup Mobiles on the road in 2014 as the food truck business is growing, and we are the first national brand to offer the truck platform."

 

When the game ends, the winter won't. But that's not a problem, since everyone can purchase The Original SoupMan's soups in Tetra-Pak cartons at a growing array of supermarkets in New York and nationwide, including Wal-Mart, Stop & Shop, Giant Food Stores, Martin's Food Markets and Peapod, A&P, Associated Food Stores, Carrs, Dominick's, Fairway, Food Basics, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Price Chopper, Randalls, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum's, Weiss, Woodman's, and more.