Industry News | January 31, 2013

Pac-Man is Back, and Burger King's Playing a Role

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41 Entertainment announced that it has entered into a global kids promotion with Burger King Worldwide for the “PAC-MAN and the Ghostly Adventures” property worldwide. 

The television series is slated to begin broadcast in fall 2013.

The promotion is scheduled to begin in January 2014 and run for six to eight weeks in company-owned and participating franchised Burger King restaurants. 

Guests who purchase a BK Kids Meal at participating restaurants will receive one of six themed toys with their meal. 

Allen Bohbot, CEO of 41 Entertainment, states, “Burger King is an ideal partner for PAC-MAN and we welcome them on board,” says Allen Bohbot. “We have high expectations for this promotion and look forward to the commencement of the campaign.”

Shin Unozawa, chief operating officer at NAMCO BANDAI Games, says, “We are very happy to have the Burger King brand joining the worldwide ‘Pac-Man and the Ghostly Adventures’ program.”