Pancheros Mexican Grill, a fast-casual Mexican restaurant franchise, debuted a completely revitalized website. This marks the first time Pancheros has overhauled its website since rebranding two years ago.
The cleaner, more contemporary site now boasts smoother navigation, eye-catching design, and custom content that engages users and reflects the brand’s quirky personality. With distinct iconography and photography to accompany the branded content, the brand shines through, while the aesthetics has been given a facelift. Pancheros’ web page preserves its humor and wit with the menu page description reading, “we could have built pyramids, we chose burritos instead,” and the group ordering tab saying, “have burrito will travel.”
“Pancheros has grown and evolved since our brand’s revamp in 2012, and we wanted to mirror that through our new website,” says Rodney Anderson, president of Pancheros Mexican Grill. “We kept the elements that really made it stand out like the modern use of tiles, icons, and photography while implanting a simpler experience so our fans can easily get to desired content.”