Industry News | January 29, 2013

Panda Express Celebrates Chinese New Year in a Big Way

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Panda Express, the world leader in Asian dining experiences, introduces its latest premium entrée, Tangy Jumbo Shrimp, on January 30, just in time to celebrate Chinese New Year and ring in the Year of the Snake.

Tangy Jumbo Shrimp combines crispy, extra-large shrimp, fresh sugar peas, and sweet red bell peppers, wok-tossed in a new tangy Asian seafood sauce.

Guests are invited to enjoy a free single serving of the dish on February 13.

“Chinese New Year is a traditional time to honor loved ones and celebrate with delicious and symbolic food. Our Tangy Jumbo Shrimp, made with unique and premium ingredients, is our way of celebrating this joyous time of the year with our guests,” says Andy Kao, executive chef at Panda Express. “Shrimp symbolizes happiness and good fortune, and with our Tangy Jumbo Shrimp, Panda Express wishes our guests a prosperous New Year.”

According to the Chinese lunar calendar, the first moon signals the beginning of Chinese New Year, which is on February 10 and is celebrated for 15 days.

Traditionally, families gather on New Year’s Eve to enjoy a special meal, where entrées have symbolic meanings for well wishes in the upcoming year. This meal bears such importance that if a family member cannot attend, an empty seat is kept in place tosymbolize their presence.

According to the Chinese zodiac, those born with the sign of the snake are said to be insightful, determined, and loyal.

Tangy Jumbo Shrimp will be available at participating Panda Express locations nationwide on January 30, as well as on the catering menu.

Guests can ring in the New Year with Panda Express and enjoy a free single serving of Tangy Jumbo Shrimp by downloading a coupon from the Panda Express Facebook page or the company's website.

The coupon will be available January 30 and is redeemable only in participating locations on February 13.