Industry News | September 25, 2009

Panda Express Having 'Sweet' Friday

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Panda Express announced "SweetFire Friday," a promotion on Friday, September 25. To celebrate the launch of the company's newest creation, SweetFire Chicken Breast, Panda Express is offering all Facebook fans a chance to try a single entree-sized portion of the new menu item. Panda Express Facebook fans need only print out the coupon from the site and bring it to any participating Panda Express location across the country.

"We are excited to share the exotic fusion of flavors of SweetFire Chicken Breast with our Facebook fans," says Glenn Lunde, Panda Express senior vice president and chief marketing officer. "Fan enthusiasm surrounding SweetFire Chicken Breast is already rivaling that of our world-famous Orange Chicken and Beijing Beef entrees. The sweet and fiery flavors of this dish add even more variety to our menu, which we believe our fans will appreciate and most importantly enjoy."