Industry News | June 28, 2013
Panda's Classic or Brown Fried Rice? Take Your Pick.
Panda Express, a leader in Asian dining experiences, is giving guests the power to decide – classic fried rice or brown fried rice? Beginning July 3 through August 31, Panda Express will offer both options, allowing guests to vote on which fried rice will remain on the menu and continue as the most widely served fried rice in the United States.
In 2012, Panda served almost 70 million pounds of its classic, white long-grain fried rice. That’s enough to fill 158 Olympic-size swimming pools. Frequent guest input and requests for brown rice inspired Panda’s culinary team to craft and introduce steamed brown rice and brown fried rice to the menu. Brown rice is known to be a good source of fiber, packed with vitamins and minerals, and rich in antioxidants.
Brown fried rice replaced classic fried rice earlier this year to much acclaim. However, a passionate group of Panda guests have inspired the company to put the question to a referendum at Panda’s more than 1,600 stores across the U.S.
“Our goal is to make life delicious,” says Andrew Cherng, co-founder and CEO of Panda Express. “We listened to our guests when we began offering brown fried rice and now we are listening again. We cannot go wrong when we empower our guests.”
During the campaign, Panda Express will track the number of orders of classic fried rice and the new brown fried rice. Guests may track the results on Panda’s Facebook page. Once the final numbers have been tallied, the winning fried rice will remain on the menu as America’s favorite. Steamed white and brown rice will continue to stay on the menu.
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