Industry News | January 27, 2009

Panera Stores to Give Away Free Breakfast Tomorrow

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On Wednesday, Jan. 28, Panera Bread bakery-cafes throughout the country are inviting customers to celebrate Panera's new breakfast experience by sharing free cups of its new Light and Dark Roast coffees, as well as samples of its three grilled breakfast sandwiches and new Strawberry Granola Parfait.

To Share the Warmth with the local community, Panera Bread will also be inviting customers to donate a dollar on Jan. 28 to help support its Operation Dough-Nation Community Breadbox program. Participating bakery-cafes will join the celebration by matching customer donations made on that day. Donations to Panera's Community Breadboxes support local programs that address community needs. Through its Operation Dough-Nation effort, Panera Bread bakery-cafes collectively donated a retail value of more than $40 million worth of bread and baked goods in 2007 to charitable organizations helping to address the need for food distribution in its local communities.

"We are very proud of what we have achieved at breakfast at Panera," says Ronald Shaich, chairman and CEO of Panera Bread. "We're looking forward to celebrating breakfast with our customers and joining them in supporting our local communities."