Industry News | January 20, 2014

Papa John’s Launches Mobile Gift Card Ordering Site

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Papa John's launched the quick-serve pizza industry’s first system-wide mobile-optimized website, powered by CashStar, that improves the digital gift card ordering experience. Papa John’s customers now have the convenience and ease of ordering via their mobile device by going to www.papajohns-m.cashstar.com, where they can design and purchase customized Papa John's gift cards and select the specific delivery date.

“This is a big win for consumers,” says Bob Kraut, Papa John’s chief marketing officer. “You're not always at a computer when you remember you missed someone's birthday, or you want to say ‘thank you’ to someone. This allows you to instantly send a Papa John’s digital gift card wherever you are through your mobile device.”

Mobile-optimized digital gift card ordering is the latest technological innovation from the world’s third-largest pizza delivery company. In 2001, Papa John’s was the first national pizza company to offer online ordering for all of its delivery restaurants throughout the U.S. Similarly, in 2007, Papa John’s became the first national pizza company to offer SMS text ordering for all of its delivery restaurants in the U.S. And, in 2010, Papa John’s became the first national pizza company to launch a nationwide digital rewards program, Papa Rewards, which remains the only program of its kind in the category.

“Papa John’s founder, John Schnatter, has always been a visionary with an unrelenting focus on customer satisfaction,” Kraut says. “As a visionary, he recognized very early on that customer ordering habits were likely going to change with the rapid growth of the Internet. That insight has allowed us to pioneer many of the industry’s technological advances, and has led to more than 45 percent of our system-wide sales coming from our digital platforms.”