Industry News | September 3, 2013

Papa John’s, Manning Offer Free Pizza for NFL Kickoff

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Papa John’s, the Official Pizza Sponsor of the NFL, is celebrating the kickoff of football season by bringing back its Buffalo Chicken Pizza and also giving consumers a free pizza offer. Through September 15, orders of $15 or more will earn Papa Rewards members 25 bonus points when they use the promo code TOUCHDOWN—enough for a free pizza.

“This is an exciting time of year for every football fan and we are pleased to add to the excitement by offering a free pizza to our existing loyal customers and new enrollees in the Papa Rewards loyalty program,” says John Schnatter, Papa John’s founder, chairman, and CEO. “No matter how your team fares on the field this season, you’ll be a winner with this great offer.”

Fans can sign up for Papa Rewards by going to www.papajohns.com. Then, after making a purchase of $15 or more using the promo code TOUCHDOWN, 25 bonus Papa Rewards points will be deposited into their accounts for use on a future order. The bonus points must be used by September 29.

The return of the NFL season also means the return of Denver Broncos quarterback and Papa John’s franchisee Peyton Manning, who is starring in a new commercial with Schnatter. The commercial, which promotes the free pizza offer, is the first in a series of commercials featuring Manning and Schnatter that will run throughout the season.

“There’s no better spokesman out there than Peyton to help us get the word out about Papa John’s,” Schnatter says. “He’s one of the most admired and respected athletes who is very engaging with a great sense of humor, which you’ll see in these commercials.”

Papa John’s is in the midst of a multi-year sponsorship with the NFL and is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Denver Broncos, Houston Texans, Indianapolis Colts, Miami Dolphins, Minnesota Vikings, New York Giants, New York Jets, Seattle Seahawks, St. Louis Rams, Tennessee Titans, and Washington Redskins.