Industry News | December 21, 2010
Papa John’s Menu Now Available by iPhone
Papa John’s International Inc. announced the launch of its first-ever Apple iPhone application, bringing full menu access and on-the-go ordering direct to the popular platform. The free app is live and available for download from the iPhone App Store.
Papa John's mobile site has flourished since its 2008 launch. The application, unlike competitors, performs all functions of the Papa John’s website and is expected to significantly grow the company’s already strong mobile presence. The iPhone app allows the customer to order every menu item and offer currently available in the Papa John’s system.
“As the Better Ingredients, Better Pizza provider, offering our loyal customers a better digital experience has always been a company priority and we believe the new Papa John’s iPhone application does that,” says Andrew Varga, Papa John’s chief marketing officer. “This app allows our customers to access all their favorite Papa John’s menu items and order them faster and easier than ever before.”
There are more than 50 million Apple iPhone users and, according to the latest International Data Corp report, nearly 11 billion apps were downloaded in 2010, highlighting an on-the-go smartphone demographic that doesn’t always have time to scour through websites for information.
“That is why Papa John’s designed a stand-alone app, providing a full menu selection of Papa John’s pizzas, sides, drinks, desserts, and our customers’ favorite extras,” Varga says. “The app also includes our newest and most popular offers, mobile order functionality, account login, and even access to Papa Points Loyalty Program to reward our returning customers.”
Earlier this year, Papa John’s introduced the only national online pizza loyalty program, Papa Points, in which customers can earn points toward free pizza with each online purchase. Once enrolled, customers earn one point for every $5 spent online; when customers accumulate 25 points, they receive a free pizza with up to three toppings.
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