Industry News | June 30, 2008

Papa John's Begins New Pizza Promotion

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Beginning today, Papa John’s joins with Universal Pictures in promoting the theatrical release of the upcoming epic adventure The Mummy: Tomb of the Dragon Emperor, by offering not just one, but three one-topping pizzas for $21.

The Mummy pizzas are delivered in customized The Mummy: Tomb of the Dragon Emperor boxes. Each Mummy pizza purchased will also include coupons for $3.00 off one, or $5.00 off both, The Mummy and The Mummy Returns DVDs. The Mummy pizza madness begins Monday, June 30, and continues through Sunday, July 27.

“While Papa John’s has previously partnered on DVD releases, this partnership with Universal Pictures to promote the theatrical release of the movie adds a whole new level of excitement for our customers,” says Jim Ensign, vice president of marketing communications for Papa John’s International Inc. “As The Mummy: Tomb of the Dragon Emperor is stacked with fun and fast-paced action, we hope to share in the anticipation of the latest movie in the series by offering our customers special Mummy-box pizzas to enjoy as they catch up on the past Mummy adventures in the series and look forward to the movie’s premiere.”

The blockbuster global Mummy franchise takes a spellbinding turn as the action shifts to Asia for the next chapter in the adventure series, The Mummy: Tomb of the Dragon Emperor. Brendan Fraser returns as explorer Rick O’Connell to combat the resurrected Han Emperor (Jet Li) in an epic that races from the catacombs of ancient China to the neon-lit streets of post-war Shanghai and high into the spectacular Himalayas. Rick is joined in this all-new adventure by son Alex (newcomer Luke Ford), wife Evelyn (Maria Bello) and her brother, Jonathan (John Hannah). And this time, the O’Connells must stop a mummy awoken from a 2,000-year-old curse who threatens to plunge the world into his merciless, unending service.

Prior to the theatrical release of The Mummy: Tomb of the Dragon Emperor on Friday, August 1, Papa John’s and Universal Pictures will collaborate on a launch event happening Sunday, July 27, at Universal Studios Hollywood.