Industry News | May 27, 2004

Papa John's Expands "Pizza and Entertainment" Campaign

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Papa John's announced today a new addition to its "Pizza and Entertainment" campaign.

Beginning May 31, Papa John's customers purchasing four 20-ounce Coca-Cola beverages for $3.99 receive their beverages in the new carrier, along with a cut-and-reveal sticker with four free music track downloads from Musicmatch, valued at $0.99 per download.

Papa John's is also introducing a Grilled Chicken Club pizza. The new pizza is topped with tomato sauce, grilled all-white chicken, hickory-smoked bacon, sliced onions, and Roma tomatoes.

In addition to the "4 & More" music offer, customers purchasing any large pizza at regular menu price will receive one of three DVDs from participating restaurants.

"Research tells us pizza is the number one food choice of teens, and hanging out with friends and listening to music are top teen activities," said Gary Langstaff, chief marketing officer of Papa John's, in a statement. "This is a great way to provide a better experience to our customers."