Papa John’s announced a first-time sponsorship to be the official pizza sponsor of the NFL and Super Bowl XLIV. Papa John’s will activate its sponsorship in several ways, including using the official status to celebrate January as “National Football Month,” the time of year when football games matter most leading up to the big game on February 7.

“Companies and brands associate with the NFL and the Super Bowl because they are committed to a quality and leadership position, and that’s consistent with our philosophy at Papa John’s,” says Andrew Varga, Papa John’s chief marketing officer. “This is an important marketing partnership for Papa John’s, as there is no better combination in our industry than pizza and NFL football. The Super Bowl is the grandest stage—or ‘house’ as we like to call it—and Papa John’s is thrilled to be in the house with football fans at this event.”

From now through the Super Bowl, Papa John’s will have exclusive offers and deals for football viewing parties available online, including its Super XL IV Pizza (available January 15 through February 14), which is an extra-large pizza with up to four toppings for $11.99.

The company also launched its “Be in the House with Papa at the Super Bowl” sweepstakes for a chance to win two tickets and accommodations to Super Bowl XLIV in South Florida.

Super Bowl XLI champion coach Tony Dungy is the honorary chairman of National Football Month, with $1 for every “All Pro Dad” special sold online through February 7 going to support Dungy’s charity, All Pro Dad.

“Watching NFL football is one of our great social traditions and Papa John’s pizza is a great choice for such occasions with family and friends,” says Keith Turner, senior vice president of Media Sales & Sponsorship for the NFL. “We are very pleased to have Papa John’s as the Official Pizza Sponsor of the NFL and Super Bowl XLIV.”