Industry News | April 13, 2009

Papa John's Offers Tax Filers a Break

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As another tax season draws to a close, Papa John’s once again provides last-minute filers, or “pro-crust-inators,” a “1040” online deal.

Now through midnight on April 15, consumers can cash in on this tax break by entering “1040” as a promotional code at www.papajohns.com for a large, original crust pizza with up to three toppings for just $10.40.

Last year, more than 86 million individuals filed their tax returns online, up more than 12 percent from the previous year, according to the Internal Revenue Service.

“As more filers use the e-file option, it only makes sense to remind customers that Papa John’s also has an online system in place,” says Jim Ensign, vice president of marketing communications for Papa John’s.

“Last year more than 85,000 people across the country redeemed our ‘1040’ online offer, and experienced a slice of tax relief from Papa John’s.”

For those who prefer the traditional way of submitting their taxes, Papa John’s restaurants across the country will be delivering hot pizzas on April 15 to overextended postal workers and weary filers who “pro-crust-inated” this tax season.

“While our customers may not look forward to filing their taxes each year,” says Ensign, “they do look forward to our 1040 special.”