Industry News | February 10, 2011

Papa John's Puts Its Heart Out for Customers

Chocolates are great. Flowers are nice. And diamonds say, “I love you.” But to really heat things up this Valentine’s Day, a Papa John’s heart-shaped pizza will certainly do. Available now through February 14, couples and loved ones can skip the crowded, over-priced dine-out spots by ordering this limited-time pizza that everyone will take to heart.

Last year, Papa John’s sold more than 60,000 heart-shaped pizzas, proving many consumers forgo the fancy Valentine’s Day dinner to spend quality time at home with significant others, friends, and family.

“For some, our heart-shaped pizza has become a Valentine’s Day tradition,” Papa John’s chief marketing officer Andrew Varga says. “As Valentine’s Day falls on a Monday this year, it’s a great night to be able to celebrate at home with a fresh, hot heart-shaped pizza that is delivered right to the door.”

To please even the most discerning couples and families alike, customers can mix and match toppings to ensure everyone receives exactly what they were hoping for on Valentine’s Day. Valentine’s Day is traditionally one of the busiest days for restaurants. The average love-struck consumer will spend $120 on Valentine’s Day related gifts and events.