Industry News | January 29, 2010

Papa John's Readies for Super Bowl Spotlight

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Papa John’s, a first-time NFL sponsor, announced that it will culminate the football season by being at the Super Bowl, with some special deliveries featured in an integration with the Super Bowl XLIV telecast on CBS on February 7.

As the official pizza sponsor of the NFL and Super Bowl XLIV, Papa John's will be featured in the Super Bowl telecast for the first time in company history. Near the two-minute warning of the first half, Papa John's founder John Schnatter will be featured in a 30-second broadcast enhancement, customized and themed for Super Bowl XLIV, celebrating the people who make the NFL and Super Bowl XLIV great—the latest installment in the brand's "Papa's in the House" ad campaign.

“As the quality leader in the pizza category, for years football fans have invited Papa John’s to be the guest of honor at their homes while watching the Super Bowl,” says Papa John’s chief marketing officer Andrew Varga. “This year, we are excited to be in the house as the official pizza sponsor of the NFL and Super Bowl XLIV, and to be able to thank the fans and those behind the scenes who make the game great.”

From now through Super Bowl XLIV, Papa John’s will have exclusive offers and deals available online, including its Super XL IV Pizza, an extra-large pizza with up to four toppings for $11.99, and its 1st and 10 Offer, any large pizza for $10.