Industry News | October 8, 2009

Papa John's to Sell Optimus Prime and Co.

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Papa John’s announced that it partnered with Paramount Home Entertainment to promote the DVD and Blu-ray release of the summer blockbuster “Transformers: Revenge of the Fallen.”

Through November 1, Papa John’s will offer customers its Mega XL Pizza—delivered in a specially designed Transformers pizza box while supplies last—with up to three toppings for only $11.99, along with a coupon worth $3 off the purchase of the “Transformers: Revenge of the Fallen” DVD (available in stores on October 20).

“As the temperatures cool down, there’s nothing better than a night at home with dinner and a movie, which is why Papa John’s is making it easier for our customers to purchase the hottest DVD on the shelves,” says Jim Ensign, Papa John’s vice president of marketing communications. “Our Mega XL Pizza will feed the whole family while the coupon to purchase “Transformers: Revenge of the Fallen” ensures a great evening of entertainment.”