Industry News | March 17, 2009

Papa John's Takes Facebook Fans to the Final Four

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As the Official Pizza of NCAA March Madness, Papa John’s and Coca-Cola, the Official Fan Refreshment of the NCAA, are giving anyone who becomes a “fan” of Papa John’s on Facebook from March 16-24 a chance to win two tickets to this year’s NCAA Men’s Final Four in Detroit, April 4-6.

Facebook users 18 years of age and older are eligible to win just for becoming a fan of Papa John’s. The promotion is the first time Papa John’s has implemented such a program exclusively through Facebook. The promotion builds on the company’s offer late last year of a free medium pizza to all new Facebook fans of the brand, which gained Papa John’s more than 170,000 new fans in just 24 hours.

“As the first national pizza company to offer online and text ordering, Papa John’s prides itself on being the technology leader in our industry. Facebook extends our ability to reach a broad range of customers who are always looking for new ways to interact with their favorite brands,” says John Schnatter, Papa John’s International founder, chairman, and interim chief executive officer. “Our customers are technologically savvy, and they love sports. NCAA March Madness is consistently one of our busiest times of year, making it the perfect opportunity for us to thank our customers for 25 years of patronage with a chance to attend the Men’s Final Four.”

To promote the campaign, Papa John’s will advertise on Facebook the Monday after the Division I Men’s Basketball Championship field is announced.

“Once a fan, users are rewarded with discount offers, company updates, interactive chats with other fans of the brand, and opportunities to be rewarded with special promotions introduced on the site,” says Jim Ensign, Papa John’s vice president, marketing communications. “Papa John’s, on the other hand, gets first-hand feedback on particular offers and new product introductions, as well as uncut rhetoric on customer service, brand impressions, and promotions.”

In addition to the offer to new Facebook fans, Papa John’s also is giving all customers the chance to try their limited-time offer of a large Ultimate Pepperoni pizza for $11.99 during NCAA March Madness (offer ends April 5). And to wash it down, add two 20-oz. Coca-Cola beverages to an order for $2.39 and get a FREE 20-oz. Coke Zero if the order is placed online at papajohns.com.

Served on a thin and crispy crust, the Ultimate Pepperoni is loaded with double the amount of a traditional pepperoni pizza -- more than 80 slices -- topped with mozzarella, Parmesan, and Romano cheeses, and sprinkled with Italian herb seasonings.