Industry News | November 5, 2009

Papa John's Taking New Pizzas to Firehouses

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In recognition of the brave firefighters who serve our communities, on November 10 Papa John’s throughout the country will offer free pizzas to firehouses, as is portrayed in the newest Papa John’s commercials airing nationwide. Papa John’s restaurants will honor local fire heroes by delivering the new Six Meats pizzas and the Six Cheese pizzas to firefighters in participating locations.

So far in the “Papa’s In The House” television campaign, company founder and CEO John Schnatter has made surprise pizza deliveries to birthday parties and a field hockey team. This time, he is at a local firehouse.

“When we shoot the ‘Papa’s In The House’ commercials, we step into the everyday lives of our customers as they enjoy Papa John’s pizza,” says Andrew Varga, chief marketing officer for Papa John’s International Inc. “Our video crew follows John on actual deliveries capturing the magic that occurs because of his passion and dedication to our quality product. This time it happened in a firehouse. It will be interesting to see whose house he’s in next.”

For a limited time only, Papa John’s is featuring its new large, Six Meats pizza for $10.99. The pizza features six meats—pepperoni, spicy Italian sausage, julienne-cut Canadian bacon, Italian ham, Italian salami, and bacon. Papa John’s is also offering for a limited time its large, Six Cheese pizza at $10.99, which includes a blend of mozzarella, provolone, asiago, fontina, parmesan, and romano.