Industry News | November 23, 2009
Papa Murphy's Knows How to Franchise
"Franchisee satisfaction and performance is one of the most critical pieces of information for any prospective franchise investor to consider," says Eric Stites, president of Franchise Business Review. "We have surveyed thousands of franchisees from the food industry and the Papa Murphy's franchise system has some of the highest owner satisfaction in their segment."
The survey asked franchise owners 20 questions related to their franchise ownership experience, from franchisee training and support to system quality issues, franchisor relationship, financial opportunity, and overall satisfaction. In all five categories, Papa Murphy's outscored the average of all other food industry participants.
"No consumer-voted award or business-press honor measures up to a franchise owner giving you high marks," says John Barr, chairman and CEO of Papa Murphy's. "The path to our success depends on the satisfaction of our franchisees. This achievement reflects the overall organization's continuing efforts to better serve our customers, our franchisees, in order to insure their success."
Food & Beverage
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