Industry News | January 22, 2009

Papa Murphy's Looks to Web-to-Print Provider for Solutions

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Trabon, a leading provider of Web-to-print restaurant technology and printing solutions, has reached an agreement with Papa Murphy’s take ‘n’ bake pizza franchise, which will use Trabon MenuNet to better manage key operational and marketing functions.

Trabon is customizing and branding a MenuNet Web portal for Papa Murphy’s, the country’s largest take ‘n’ bake pizza chain, to streamline and simplify menu creation and to improve brand consistency. Trabon expects the online application to go live later this month at its corporate offices in Vancouver, Washington, and its 1,100 stores throughout the U.S. and Canada.

“MenuNet will provide Papa Murphy’s with unprecedented brand consistency and easier access to comparative market data,” says Tim Trabon, CEO of Trabon Companies. “We automate the process of organizing, creating, producing, and distributing complex menus and data, reducing errors and costs while improving marketing capabilities and franchisee support.”

A true Web-to-print tool, Trabon MenuNet enables multiple users in different locations to easily create and order menus, POP materials, marketing collateral, direct mail pieces, and more. Restaurants can custom-build menus online with corporate-approved options for such elements as featured items and pricing, then proof and order menus in real time.

Trabon MenuNet also will provide Papa Murphy’s with data insight through real-time, customizable reporting. Marketing officials will use the database-driven system to improve operations. For example, Trabon MenuNet can generate order history reports so that they can determine which items and corresponding prices are selected most often for menu placement.

With Papa Murphy’s former menu-creation process, data was stored as graphic design files. Now, with MenuNet -- a database-driven system -- Papa Murphy’s will be able to easily capture, organize, and access pertinent information as data files.

“We’re looking forward to using Trabon MenuNet to identify trends, increase efficiencies, and to taking our franchise support services to a whole new level,” says Evan Evans, vice president of field marketing and corporate communications at Papa Murphy’s.