Industry News | July 14, 2008
Papa Murphy's Promotes Children's Literacy in July
"Children's literacy programs are essential if we are to raise the bar for the future of Puget Sound," says Jerry McKenna, market manager at Entercom Communications Seattle and 103.7 The Mountain. "Entercom Communications strives to support programming and promotions that benefit the community, and children's literacy programs are a great way to help in the Puget Sound Region."
All ten Western Washington Borders locations have "BOOK Your Summer" displays and pamphlets, including suggested reading lists and entry forms. Once kids have completed the reading challenge they will automatically receive a free medium-size one-topping pizza from Papa Murphy's and are entered to win prizes, which include a complete set of signed Brian Jacques children's books, a year of free pizza from Papa Murphy's, and Pacific Science Center family passes.
"It is incredible the way the children's literacy program has blossomed," says Ralph Etter, president of Papa Murphy's Seattle franchisee co-op.
"Borders is pleased to partner once again in this program to promote children's literacy. It's exciting to use prizes to encourage children to expand their literacy skills and partnering with Entercom and Papa Murphy's is a great way to reach children in the Puget Sound area," says Don Shaw, district marketing manager at Borders.
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