Industry News | July 14, 2008

Papa Murphy's Promotes Children's Literacy in July

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Papa Murphy's Seattle franchisees have partnered with Borders bookstores, 103.7 The Mountain FM, and ParentMap Magazine in Seattle to promote children's literacy with the "BOOK Your Summer" reading program. This marks the take 'n' bake pizza chains' second year partnering with Borders. Throughout July, the three partners are encouraging children in the Puget Sound Region ages 16 and younger to read by offering free pizzas and a chance to win prizes.

"Children's literacy programs are essential if we are to raise the bar for the future of Puget Sound," says Jerry McKenna, market manager at Entercom Communications Seattle and 103.7 The Mountain. "Entercom Communications strives to support programming and promotions that benefit the community, and children's literacy programs are a great way to help in the Puget Sound Region."

All ten Western Washington Borders locations have "BOOK Your Summer" displays and pamphlets, including suggested reading lists and entry forms. Once kids have completed the reading challenge they will automatically receive a free medium-size one-topping pizza from Papa Murphy's and are entered to win prizes, which include a complete set of signed Brian Jacques children's books, a year of free pizza from Papa Murphy's, and Pacific Science Center family passes.

"It is incredible the way the children's literacy program has blossomed," says Ralph Etter, president of Papa Murphy's Seattle franchisee co-op.

"Borders is pleased to partner once again in this program to promote children's literacy. It's exciting to use prizes to encourage children to expand their literacy skills and partnering with Entercom and Papa Murphy's is a great way to reach children in the Puget Sound area," says Don Shaw, district marketing manager at Borders.