Industry News | October 16, 2012

Papa Murphy's Says "Boo" With the Jack-O-Lantern Pizza

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Restaurants typically see an increase in traffic on Halloween, as partygoers and parents opt for the convenience of a pre-made meal.

Papa Murphy knows this all too well. October 31 is one of the take-and-bake pizza chain’s busiest days of the year.

In fact, many of Papa Murphy’s more than 1,300 U.S. locations see flocks of costume-clad families coming through the door for the return of the Jack-O-Lantern Pizza. 

Papa Murphy’s launched the Jack-O-Lantern Pizza nationally seven years ago. It’s now become a Halloween tradition for families coast to coast.

The pizza is handcrafted with freshly grated cheese and premium pepperoni slices, arranged to resemble a Jack-O-Lantern’s face. 

“I love the Jack-O-Lantern pizza. My sister and I always have to get them,” writes a fan on Papa Murphy’s Facebook page. “This pizza is kind of a sentimental thing to us now.”

Like Papa Murphy’s other signature pizzas, the Jack-O-Lantern Pizza takes 12–18 minutes to bake in customers’ home ovens. Price and participation varies nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.