Industry News | June 11, 2008
Papa Murphy's Uses Salesforce Software
Papa Murphy's is one of the 43,600 companies of all sizes, industries, and geographies that comprised the salesforce.com customer base as of April 30, 2008. Revenue and subscribers will be recognized as the service is delivered.
Papa Murphy's was able to customize and implement their Salesforce CRM applications very rapidly, including Salesforce SFA, Salesforce Marketing, Salesforce Customer Portal, and Salesforce Mobile for its franchise sales staff. In addition, Papa Murphy's is using Force.com to customize Salesforce and tapped into the AppExchange to add additional functionality including Salesforce for Google Adwords. Finally, after a short training session, the company found users were quite comfortable with Salesforce and eager to use it and adoption has already exceeded expectations.
"We have a very mobile workforce, and we needed a way for them to capture, access, and use information to increase the success of both our company and our franchisees," says Brian Fisher, director of business technology at Papa Murphy's. "Salesforce gave us exactly what we needed, since we could leverage existing features and also tailor the solution for our particular business. Our staff especially enjoys the ability to access Salesforce from their Blackberries, which eliminates the need to start up their computers constantly while on the road."
With this proven success for its franchise sales team, the company next rolled out Salesforce to its construction group and operations team. It took less than three months to design, implement, and train employees on the custom objects, forms, applications, and processes that have streamlined their internal operations. Fisher estimates that with other technology options available to his team, this project would have taken at least a year to rollout. He was truly impressed with the time saved on development and staff training. Now Papa Murphy's has a single, centralized location in which to manage all aspects of its franchise business.
Papa Murphy's is also using Salesforce Customer Portal for its internal help desk needs. Emails sent to the help desk automatically create a case, and the IT team can use Salesforce to assign resources and track the issue to resolution.
"Salesforce is so easy to use, and requires so little IT support, that we've tapped it for all aspects of our business, both internally and externally," Fisher adds. "We've increased productivity and improved communications, and now have a highly efficient way to manage the growth of our franchise business. Salesforce is proving to be instrumental to our ongoing success."
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