Industry News | February 10, 2012

Participation Triples for NRA’s 'Kids LiveWell'

The National Restaurant Association today announced that the number of restaurant companies participating in its “Kids LiveWell” program has more than tripled since the initiative’s launch last July. 

Sixty-eight restaurant brands representing more than 20,000 locations have committed to “Kids LiveWell,” a first-of-its-kind voluntary program that provides parents with a growing selection of healthful children’s menu choices when dining out. The initiative focuses on increasing consumption of fruit and vegetables, lean protein, whole grains, and low-fat dairy, and limiting unhealthy fats, sugars, and sodium.

“Parents are looking for healthful menu options for their children, and America’s restaurants, from chain restaurants to smaller independent operators, have stepped up to the plate in an overwhelming display of support for children’s nutrition,” says Dawn Sweeney, president and CEO of the National Restaurant Association.

“‘Kids LiveWell’ is just one example of how the restaurant industry is taking a proactive role in addressing our nation’s healthy living challenges and providing more options for consumers.”

In collaboration with Healthy Dining, the National Restaurant Association launched “Kids LiveWell” in 2011 with 19 inaugural brand leaders. To join the program, restaurants agree to offer and promote a selection of items that meet qualifying criteria based on leading health organizations’ scientific recommendations, including the 2010 USDA Dietary Guidelines.

Healthy Dining’s team of registered dietitians works with restaurants to identify and validate the qualifying “Kids LiveWell” menu choices.

“We are so excited to work with the variety of restaurants all over the United States that are joining the ‘Kids LiveWell’ program, from large chains to neighborhood eateries, from quick-serve to upscale,” says Anita Jones-Mueller, MPH, president, and founder of Healthy Dining. “These restaurants are playing an important role in the health and well-being of our nation’s youngest restaurant patrons by serving choices that nourish and help kids grow and thrive.”

Parents can find “Kids LiveWell” menu items at HealthyDiningFinder.com and while on-the-go at m.healthydiningfinder.com. The Association also has launched @KidsLiveWell on Twitter and established a Facebook page.

The following 21 restaurant brands recently joined “Kids LiveWell” and are featured on HealthyDiningFinder.com: Bardenay, Black Bear Diner, Blimpie, Boudin SF, Cactus Jack’s, Extreme Pita, Ground Round, Halfway Café, Ledo Pizza, Litestars, Papouli’s Greek Grill, Pizza Fusion, Quaker Steak & Lube, Red Brick Pizza, Sonic, Souplantation, Sweet Tomatoes, Sushi Maki, Tony Roma’s, Washington Athletic Club, and Weathervane Seafoods.

Inaugural “Kids LiveWell” leaders include the following 19 brands: Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba’s Italian Grill, Chevys Fresh Mex, Chili’s Grill & Bar, Corner Bakery Cafe, Cracker Barrel, Denny’s, El Pollo Loco, Friendly’s, IHOP, Joe’s Crab Shack, Outback Steakhouse, Silver Diner, Sizzler, T-BONES Great American Eatery, and zpizza.

Together, these 40 restaurants offer 165 “Kids LiveWell” menu items, including more than 200 servings of fruits and vegetables.

The following 28 restaurant brands have committed to the “Kids LiveWell” program and will be featured on HealthyDiningFinder.com in the coming months: Birchwood Café, The Common Man, Dr. Jazz Webster Groves, Edina Grill, Elephant Bar, Fat Lorenzo’s, Good Earth, Groveland Tap, Highland Grill, Home Plate Café, Longfellow Grill, The Lowry, Mama Fu’s, Mexico Restaurant, Muscle Maker Grill, Noodles & Company, People’s Organic, Pete’s Chicken-N-More, Ralph Brennan’s Jazz Kitchen®,RedRossa Italian Grill, Ruggles Green, Shari’s, Sheraton Chicago Hotel & Towers Dining, Shula’s at the Sheraton Chicago, LB Bistro & Patisserie at the Sheraton Chicago, Stoney River, 3 Squares Restaurant, and Wagamama.

For more information on “Kids LiveWell,” visit restaurant.org/kidslivewell

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.