Industry News | December 5, 2008

Party Like a CKE Star

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Carl’s Jr. and Hardee's have partnered with rock band Rev Theory to offer a collectors’ cup and instant win game. Starting today, burger fans will receive a Rev Theory cup with any large combo meal or beverage purchase. The cup features art of the band, as well as a special code for a chance to win one of 440,000 prizes. The promotion is sponsored by The Coca-Cola Company and Maloof Marketing Agency.

To redeem prizes, customers can visit www.revitupandwin.com, enter the code, and receive either a free Rev Theory music download of their single “Hell Yeah” or a free drink coupon. Also up for grabs is a “Rock Star for a Day” package, where the winner will spend a day with the band. Additional prizes include a chance to appear in an upcoming Rev Theory music video, a VIP weekend at The Palms hotel in Las Vegas, concert tickets, signed guitars, dinner with the band at Carl’s Jr. or Hardee’s, and much more.

Rev Theory’s album “Light It Up” was released in June, and singles “Hell Yeah” and “Light It Up” have garnered major airplay. Rev Theory is signed to Interscope Records/Maloof Music/Van Howes/Idol Roc and currently touring the US through the end of the year.

Carl’s Jr., Hardee’s and Rev Theory fans can view videos from the road and receive up-to-the-minute information by visiting Rev Theory’s Web site www.revtheory.com, following them on Facebook or MySpace, or by following Carl’s Jr. and Hardee’s on Twitter. Fans also can view the "Hell Yeah" video on Carl’s Jr. and Hardee’s YouTube channels.