Industry News | August 31, 2010

Pastrami Joins the Menu at Jack in the Box

Ham might be the most popular sandwich meat in the U.S., but when it comes to delivering distinctive, high-quality flavor, few meats can match the seasoned, peppered appeal of pastrami. Fans of this beloved deli meat can now satisfy their craving at Jack in the Box restaurants, which launched a Pastrami Grilled Sandwich.

Made with hot pastrami, Swiss-style cheese, pickle fillets, and a new deli mustard served between slices of grilled artisan bread, the new Pastrami Grilled Sandwich expands Jack’s line of Grilled Sandwiches to four, including two others that are also made with premium deli meats: a Deli Trio and a Turkey, Bacon & Cheddar. In addition, Jack in the Box offers a Grilled Breakfast Sandwich.

“Adding a Pastrami Grilled Sandwich to our menu is a great way to highlight the premium deli meats we use in our Grilled Sandwiches,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “This is a distinctive product for Jack in the Box—the combination of hot pastrami and our new grilled artisan bread is unique among major [quick serves], while our drive-thru service and extended hours offer convenience that most delis just can’t match.”