Industry News | February 3, 2012
Penguin in NY Aquarium to Get a Name, Courtesy of BK
The BK Crown Program at Burger King is continuing its endeavor to inspire children’s imaginations and empower them to learn more about important causes and charities.
Through the program’s new promotion with the Wildlife Conservation Society (WCS), children will have the opportunity to name a one year-old, black-footed male penguin residing at the New York Aquarium in Coney Island, Brooklyn. The promotion runs from Jan. 30 through March 4.
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“We’ve enjoyed a strong relationship with the Wildlife Conservation Society and we are excited to be working with them on this latest promotion,” says Alex Macedo, senior vice president, North American marketing, Burger King Corp.
“Choosing the penguin’s name will allow children to feel a part of this young penguin’s life and will teach them that they can make a big difference in the world around them.”
To kick off the promotion, children will have the opportunity to log in at BKCrown.com and submit their name ideas from Jan. 30 through Feb. 19. The five most popular names will be posted on BKCrown.com, so children can come back to vote for their favorite from Feb. 20 through March 4.
The winning name will be announced the week of March 5, followed by a naming ceremony at the New York Aquarium.
“Our partnership with Burger King Corp. has helped us to educate young Americans about the importance of saving wildlife and wild places, while providing direct support for our conservation programs,” says Bertina Ceccarelli, executive vice president, Global Resources, Wildlife Conservation Society.
The BK Crown Program has established a fund to help support charities involved in improving education and protecting the environment and wildlife. By visiting BKCrown.com, kids learn how Burger King Corporation’s charitable partners make a difference. Upon entering BK Crown Codes and clicking on their favorite cause, each kid’s vote helps BK choose which charity to give back to, including Wildlife Conservation Society, National Parks Conservation Association, DonorsChoose.org, and Have It Your Way Foundation.
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