Industry News | April 7, 2009

Pepsi is the Official Soft Drink of the New Yankee Stadium

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The Yankees are not only moving to a new stadium this season, they're also refreshing their beverage lineup in a partnership with PepsiCo. As part of the agreement, Pepsi is the Official Soft Drink of the Yankees and Gatorade is the team's Official Sports Drink.

"The Yankees arguably are the most recognizable baseball club in the world, and we are thrilled to join them in embarking on a new era," says Dave Burwick, SVP and CMO, PepsiCo North America Beverages. "This is going to be an exciting season, and Yankee Stadium will provide the perfect backdrop to the start of our partnership with the Yankees and their fans."

The multi-year deal between the Yankees and PepsiCo includes Pepsi-branding on in-Stadium signage, on fountain soda cups, and on all cup holders affixed to the field level seats. In addition, Gatorade "hydration stations" will be located in the dugouts and the bullpens; providing branded cups, coolers, ice chests, and towels for the Yankees and visiting teams. The PepsiCo beverages that will be available to Yankees fans in the Stadium include Pepsi, Diet Pepsi, Gatorade, Mountain Dew, Sierra Mist, Lipton Tea, and Tropicana Lemonade.

"We are very excited about our partnership with PepsiCo," says Michael J. Tusiani, New York Yankees senior vice president, Corporate Sales and Sponsorships. "It is a fully integrated relationship--from concessions sales and prominent signage to promotional rights and premium hospitality."

To celebrate the start of the partnership, the Pepsi Spotter Program is currently rewarding Pepsi and Yankees fans for their support. Pepsi is blitzing the New York market, through April 8, in a van that is visiting high-traffic locations within the tri-state area. Fans spotted wearing Yankees gear and consuming Pepsi are being rewarded with Yankees exhibition game tickets, regular season tickets and team merchandise.

This partnership extends an ongoing relationship between Pepsi and Major League Baseball. Pepsi has been the Official Soft Drink of Major League Baseball since 1997.