Industry News | November 12, 2012

Performance & Bacio Cheese Team Up for 'Blocks of Hope'

Performance Foodservice-ROMA and Bacio Cheese launched Bacio Cheese Blocks of Hope, a Hurricane Sandy relief program for pizzerias and victims of the recent storm.

For every pound of Bacio Cheese sold nationwide between November 18, 2012 and February 16, 2013, Performance Foodservice-ROMA will donate 10 cents to the American Red Cross for its Hurricane Sandy relief efforts. And to provide further relief to pizzerias, the Bacio Cheese Blocks of Hope program also provides a 50 cent per pound relief rebate to all Bacio customers for purchases of Bacio Cheese within that time frame.
 
“First and foremost, we want to offer support to those in need following Hurricane Sandy,” says Fred Sanelli, senior vice president for marketing, brands, & sales development for Performance Foodservice-ROMA. “Our pizzeria customers nationwide are already facing a difficult business environment.
 
“Hurricane Sandy brought tremendous destruction to the vibrant pizza market in the Northeast,” he adds. “From lost power to completely destroyed stores, many of our pizzeria partners in these affected areas will be rebuilding for a long time. We know the American Red Cross relief work in the area is indispensable, and we are proud to contribute to their efforts. We hope that the Blocks of Hope relief rebate will help our customers along the East Coast rebuild more quickly. And for those pizzerias not directly impacted by Hurricane Sandy, we would like for the Blocks of Hope effort to create a sense of solidarity in the pizza industry nationwide.”
 
Performance Food Group Inc. (PFG) has traditionally provided to those in need during difficult times. Since 2005, PFG has partnered with Feeding America, the nation’s largest hunger relief organization. For its fiscal year ending June 31, 2012, PFG donated more than one million pounds of food to Feeding America.
 
Performance Foodservice-ROMA operates 36 broadline distribution centers serving customers nationwide. It is a business segment of Richmond, Virginia-based PFG.