Industry News | May 4, 2013
Perkins Puts On a New Face with Remodeled Restaurants
Perkins Restaurant & Bakery announced a remodeling initiative that will be seeded in more than 20 corporate locations during the first half of 2013, with franchise restaurants to follow shortly thereafter.
The culmination of extensive research conducted across the country, Perkins remodelpackage—developed by Louis+Partners Design out of Akron, Ohio—includes both external and interior elements, and demonstrates Perkins long-standing commitment to continually enhance guests’ overall dining experiences.
“Amidst a proliferation of dining choices, this contemporary, inviting refresh of Perkinsensures that we have a relevant, differentiated presence that creates brand separation,”saysBob Winters, senior vice president of development at Perkins.
The exterior offers aninterpretation of the entry arch,along with a contemporary take on size and scale of the trademark green stripe awnings.
Perkins signature oval brandmark has been presented on the building,as well as remote signage,to strengthen overall presence.Inside, guests are drawn into a fresh, comfortable environment showcasing an abundant bakery,along with an array of dining zones.
These dining areas offer guests different types of experiences through unique presentations in space layout, seating, lighting,and graphics, creating greater daypart appeal.
“The refreshed Perkins experience puts greater emphasis on fresh, provides a more engaging guest experience, and portrays a richer overall presentation that’s in keeping withthe brand’s food and heritage,” says Chris Nonno, a partner at Louis+Partners Design.
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