Industry News | November 14, 2007
PETA Challenges Domino's
PETA's description of the slaughtering process includes: "Chickens killed for Domino's are dumped onto conveyors and hung upside-down by their legs in metal shackles." The organization goes on it say that, "Many are still conscious when their throats are slit or when they are scalded to death in defeathering tanks."
With the alternative process, CAK, the oxygen that chickens and turkeys breathe is slowly replaced with inert, nonpoisonous gasses--such as argon and nitrogen--putting the birds to sleep quickly and painlessly. Studies of CAK conclude that in addition to being the least cruel form of poultry slaughter, it also results in economic benefits.
As part of its campaign to move the food industry toward implementing CAK, PETA has become a shareholder in nearly 40 companies, including McDonald's, Wendy's, Kroger, Supervalu, and Tyson Foods. Recently, Burger King--the second-largest fast-food chain in the world--announced major animal welfare reforms, including giving purchasing preference to suppliers that use CAK.
"Domino's is lagging behind the competition when it comes to animal welfare--inaction that could translate to lower returns for stockholders," says PETA Vice President Bruce Friedrich. "CAK is a winning bet for everyone: Domino's will benefit from higher product quality and reduced costs, and chickens won't be subjected to needless suffering."
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems