Industry News | July 22, 2014

Pie Five Pizza Heads for the Deep South

Pie Five awarded 26 franchise units to nationally recognized restaurateurs’ Fred Gustin and Kurt Guttshall of Quality Restaurant Concepts LLC. The duo will introduce the nation’s leading fast-casual pizza brand throughout Alabama, Mississippi, and Chattanooga, Tennessee.

Gustin and Guttshall, who currently own and manage 60 Applebee’s franchised restaurants across the southeast, know a great opportunity when they see one, as well as what it takes to run a strong and successful business. Having witnessed Pie Five’s proliferation in other markets, the partners are now moving quickly to bring the concept to their base-camp in Birmingham and across territory that has yet to experience the Pie Five revolution.

“Fast casual concepts are growing like wildfire and Pie Five has clearly distinguished itself within the pizza space,” says Guttshall, CEO of Quality Restaurant Concepts (QRC). “Fred and I are extremely impressed with Pie Five’s operational model and high quality products, and the value proposition can’t be beat. When you can deliver a customized pizza with all the fresh ingredients you want, in less than five minutes, at such a great price, you’ve got a winner!”

At Pie Five, guests can choose from combinations of handcrafted pizzas and a variety of specialty pie choices prepared in less than five minutes on one of four crusts, all for one price. The rapidly expanding chain is capitalizing on growing consumer demand for fresh dining options and artisan pizzas in stylish environments without the wait.

“We’ve been scouting these Southern states for quite some time, and I just don’t think we could have found a better pair to carry our brand into the market than Fred and Kurt,” says Randy Gier, chief executive officer of Pie Five Pizza. “They understand our concept and share our passion for providing impeccable customer service, and thanks to their experience at Applebee’s, they know these areas backwards and forwards. We’re very pleased to welcome them to our team.”

“This is a vibrant region, known the world over for its hospitality and, most importantly, its food,” says Gustin, QRC’s president. “Given Pie Five’s quality ingredients and personalized options, we’re convinced it’s going to be a very welcome addition to the restaurant scene here.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.