Industry News | November 4, 2011
Pie Five Pizza Orders Up New Location in Texas
Pie Five Pizza Co., the fast-casual concept from Pizza Inn Holdings, Inc., opened its second location today in Irving, Texas, in the Las Colinas neighborhood on the corner of MacArthur & Royal, at 6440 N. MacArthur Blvd.
Fast pizza with fast expansion plans are behind the quick development of the new location that sets out to win the hearts and stomachs of customers with a passion for fresh, gourmet pizza in fewer than five minutes, according to Charlie Morrison, president and CEO of Pizza Inn Holdings, Inc., parent company of Pie Five Pizza Co.
The Irving addition comes two days after Pizza Inn Holdings, Inc. announced a $4 million credit facility to continue expanding the concept.
Today, the first 50 people ate for free at the Las Colinas restaurant. Customers could order off the Pie Five menu, which offers 10 specialty pies with gourmet flavors, or choose their own individual 9-inch Crispy Thin or Classic Pan crust, sauce, and topping combination to be assembled before them and ready to enjoy in fewer than five minutes.
The new fast-casual concept features an industrial chic design aimed at upscale neighborhoods and offers more than five million combinations of fresh, made-to–order, customized individual pizzas.
The third Pie Five restaurant is set to open later this month in Dallas at the intersection of Knox and Central Expressway.
Food & Beverage
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