Pie Five Pizza CEO Randy Gier and other company representatives are joining national franchisors and suppliers to swap strategies and stories at the 2014 Multi-Unit Franchising Conference April 23–25 at Caesar’s Palace in Las Vegas. Also joining the Pie Five contingent will be franchise development manager Mark Ramage and one of the chain’s most successful franchisees.
Before immersing themselves in educational sessions, conference attendees are invited to stop by booth No. 528 to try a slice of one of the restaurant’s specialty pies, served up by Pie Five chef Andy Wittman.
The brand will also be represented at Thursday’s breakout session by director of marketing Christina Coy. Coy says she is eager to help fellow industry professionals put the rubber to the road when it comes to implementing successful local store marketing programs and making them stick.
“Pie Five has become a leader and trend setter in the fast-casual pizza segment, but success didn’t happen overnight. Our business strategy, operational model, and innovative marketing campaigns are all essential ingredients to our franchisees’ success,” Coy says. “I am honored to join my fellow panelists as we help franchisees learn how to get the most bang for their buck from local store marketing tactics and to create, execute, and evaluate their own effective marketing programs.”