Industry News | February 1, 2010

Pink Boxes Help Chain to $100k for Breast Cancer

Hungry Howie’s Pizza announced that it joined the fight against breast cancer by raising $100,000 for the National Breast Cancer Foundation Inc.

The fund-raising effort took place in October 2009, when Hungry Howie’s featured bright pink pizza boxes emblazoned with breast cancer awareness ribbons instead of the original classic Howie yellow boxes. For every pizza purchased, Hungry Howie’s made a donation to the cause.

“We are so proud that we reached our goal of raising this money. So many women and men are affected by breast cancer and we are honored we could help make a difference in the lives of people suffering from this disease,” says Jeff Rinke, Hungry Howie’s vice president of marketing and product development.