Industry News | May 5, 2012

Pinkberry Announces Entry into India Market

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Pinkberry will soon join India’s booming restaurant sector.

Pinkberry’s move into India underscores the retailer’s commitment to globally expand into markets where yogurt is an integral part of the region’s culture, introducing Pinkberry’s authentic, refreshing experience. India joins 17 other countries that have embraced Pinkberry.

Pinkberry has established a partnership with Mumbai-based JSM Corporation, a multi-unit restaurant and casual dining development organization. Pinkberry sought a partner with local, relevant experience who shared like-minded values and was dedicated to maintaining the highest standards of quality and customer service.

“Critical to opening in India was to find a local partner who shared our values and was singularly focused on exceeding customer expectations day in and day out,” says Ron Graves, chief executive officer of Pinkberry. “We are proud to be working with the JMS Corporation team.”

Pinkberry and JSM Corporation’s partnership is focused on delivering a premium experience, comprised of its refreshing, light frozen yogurt, inspiring store environments, and exceptional service while incorporating regional nuances to best serve it new consumers in India.