Industry News | February 4, 2014

Pinkberry Celebrates Fro Yo Day with Social Media Promo

Pinkberry will celebrate National Frozen Yogurt Day with a special offer. On Thursday, February 6, from 3 to 7 p.m., participating Pinkberry stores will treat customers to a free small Pinkberry frozen yogurt with toppings of their choosing when they “like” their local Pinkberry Facebook page.

This promotion marks the launch of Pinkberry’s local social media program, which extends the brands digital reach with store-level Facebook pages to build local communities.

“We will continue to integrate mobile, social, and local experiences to define new ways to engage with our guests,” says Ron Graves, CEO of Pinkberry. “These pages will strengthen our local community connection and provide more understanding to exceed the expectations of our customers every day.”

Pinkberry asks its fans to join the obsession by liking its local Facebook and following Instagram to discover topping combinations, get news and offers, as well as share their favorites using the hashtag #Pinkberryobsession.