Industry News | January 8, 2013

Pinkberry Kicks Off New Year with Grapefruit Flavor

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Pinkberry debuted Grapefruit Pinkberry—a fresh, new frozen yogurt flavor that is the perfect good-for-you treat to start the New Year off with a tang.

The new flavor is introduced with ripe grapefruit pieces hand-cut in the store every day, caramelized almonds for a sweet crunchy bite, and a grapefruit basil puree made from scratch in-store with ripe grapefruit and fresh-cut basil. Guests can choose to experience the signature pairing that is made to order or customize their own yogurt by selecting fresh toppings of their choice. Grapefruit Pinkberry also goes well by itself, bursting with the tropical fruit’s signature tangy flavor.

“Pinkberry is dedicated to providing the freshest ingredients with a culinary twist on everything we do,” says Ron Graves, CEO of Pinkberry. “Grapefruit Pinkberry is the latest example of how Pinkberry brings unique tastes and experiences to our customers every day.”

All of Pinkberry’s fresh fruit and dry and liquid toppings are 100 percent free of trans fats, hydrogenated oils, and high fructose corn syrup, providing a guilt-free culinary experience in every cup.

All Pinkberry frozen yogurt carries the seal of approval from The National Yogurt Association and is made with real milk and yogurt packed with live and active cultures.

Grapefruit Pinkberry is available in all U.S. Pinkberry stores starting January 4.