Industry News | November 15, 2012

Pinkberry Launches eGifting, Gingerbread Flavor for Holidays

This holiday season, Pinkberry is offering a new gifting experience that allows customers to give and receive Pinkberry gift cards with ease, either by picking up a gift card in-store or sending an eGift via the Pinkberry website, Facebook, or the new Pinkberry mobile app.

As an added reason to celebrate the holidays and introduce customers to its new platform, Pinkberry will offer customers who purchase a $25 gift card (either in-store or through the mobile app) a $5 gift for themselves, starting November 16 and running through the end of the year.

“Consumers are looking for brands to enable commerce through their mobile devices,” says Ron Graves, CEO of Pinkberry. “For the holidays, Pinkberry is elevating social commerce through eGifting with our new mobile app, empowering our customers to easily share the delicious gift of Pinkberry with friends and family via social channels and e-mail from their mobile device.”

Pinkberry will also debut its exclusive Gingerbread Pinkberry on Friday, November 16, providing a nostalgic taste with a balance of sweetness and spice.

The signature Gingerbread Pinkberry pairing comes topped with crushed ginger snaps, white chocolate crisps, and nutmeg. It is available in all U.S. and Canada Pinkberry stores.