Industry News | November 9, 2009

Pinkberry Maps Out New Expansion Plans

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Pinkberry announced expansion into seven additional U.S. markets as well as Mexico with carefully selected area developer franchise partners. These markets support Pinkberry's national and global expansion strategy, including the recent launches in Kuwait and Dubai with franchisee M.H. Alshaya, and a debut this month in the Dallas market.

"We receive an overwhelming interest from the franchise community and evaluate every potential partner against a strict set of criteria to determine if they will be a fit with our growth strategy and our brand," says Ron Graves, Pinkberry CEO. "This is a very exciting time for the company, and we look forward to working with our new partners to deliver the one-of-a-kind Pinkberry experience in these new markets."

In addition to its presence in California and New York, Pinkberry has signed agreements with franchisees to expand into several key domestic and international markets including: Boston; Washington, D.C.; Atlanta; Orlando, Florida; Miami; New Orleans; Colorado; and Mexico.