Industry News | September 12, 2008

Pinkberry Rolls Out Granita

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Pinkberry is rolling out a new menu item. The company's new Granita is an icy drink with the signature Pinkberry tang.

“At Pinkberry, we’re very focused on giving our customers a unique and unexpected experience--and innovation is one way we can keep things fresh,” says Pinkberry co-founder and chief product officer Shelly Hwang.

The Pinkberry Granita is made with real nonfat yogurt and nonfat milk and comes in two sizes: small ($3.00) and large ($3.50).

Granita will initially be available in select Pinkberry locations in California, including: Americana in Glendale; West Hollywood and Farmer’s Market in Los Angeles; Fashion Island in Newport Beach; and Gaslamp District and Hillcrest in San Diego.