Industry News | June 7, 2011
Pinkberry Swirls into Chicago
Pinkberry, the No. 1 tart frozen yogurt brand, will open its doors in Chicago in early July. The newest Pinkberry location at 635 North State Street marks the arrival of the first Pinkberry in Illinois.
Pinkberry is a premium frozen yogurt made with real nonfat yogurt and nonfat milk that is rBST hormone free.
"We're excited to introduce Pinkberry's high quality, unique frozen yogurt experience to Chicago," says Ron Graves, Pinkberry CEO. "We invite locals and visitors of the area to let us take care of them with our craveable flavors, inspiring store environment, and unmatched customer experience."
The Chicago location will be serving six distinctive Pinkberry flavors: the signature Original flavor, a sweet and tangy yogurt with a refreshing finish; a rich, indulgent Chocolate; Coconut, smooth and subtle, made with real coconut puree for a fresh and cool finish; Mango, a fruity and light flavor made with authentic Alphonso mango puree; Watermelon, a crisp and refreshing summertime favorite; and Salted Caramel, a featured flavor that is the perfect blend of salty and sweet.
Customers can personalize every yogurt experience at Pinkberry with any combination of delicious toppings. At Pinkberry, uncompromising quality is paramount and the toppings bar is no exception. Each topping is selected with the highest-quality standards, whether it is Grade-A fresh fruit that is hand-cut daily in-store, organic gummy bears with no high-fructose corn syrup, all-natural honey almond granola, 100 percent pure pomegranate juice, or premium Belgian chocolate shavings. Every item is thoughtfully selected as a unique and delicious complement to the various Pinkberry frozen yogurt flavors.
In addition to frozen yogurt and toppings for immediate consumption, Pinkberry also offers Pinkberry Take Home, 25 ounces of Pinkberry, swirled-to-order and packed on ice. Pinkberry also offers Fruit Parfaits, Smoothies, and Fresh Fruit Bowls as fresh, satisfying choices for any time of day.
Leading up to the opening of the Chicago store, Pinkberry will be popping up at local events around the area to offer samples of its Swirly Goodness. Local fans who want to keep tabs on Chicago happenings with up-to-the minute news and special offers should sign up to be a Pinkberry Groupie at www.pinkberry.com/groupies. The brand can also be found and will be active on Facebook (www.facebook.com/pinkberry) and Twitter (@pinkberry).
Food & Beverage
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