Industry News | November 25, 2009

Pizza Fusion Continues Into Saudi Arabia

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Pizza Fusion announced the opening of its first international franchise in Jeddah, Saudi Arabia, through a master franchise development agreement with Samir Food Co. Ltd., a Samir Group company. The new Saudi Arabian Pizza Fusion is located on Prince Abdullah Street at the Rawoda Star center in Jeddah, Saudi Arabia. Pizza Fusion Jeddah marks Samir Food’s first of many locations to open throughout Saudi Arabia, with additional locations planned for Jeddah and Riyadh City in the near future.

“We’re very pleased to announce the opening of Pizza Fusion’s first international franchise in Jeddah, Saudi Arabia,” says Mark Begelman, CEO of Pizza Fusion. “We look forward to a long, successful relationship with Samir Group as we introduce Saudi Arabia to Pizza Fusion’s delicious, organic menu.”

Today, Samir Group distributes and represents over 60 multinational companies worldwide. “We’re proud to open our first Pizza Fusion and look forward to introducing Pizza Fusion’s organic menu Kingdom-wide as we foster the brand to new heights in Saudi Arabia,” says Georges Chaoul, business development manager at Samir Food Co. Ltd. “We’re very pleased with the response we continue to receive from Jeddah residents. The restaurant has been packed with curious customers; their reviews speak praise to the quality and taste of Pizza Fusion’s organic menu.”

Pizza Fusion Jeddah is approximately 3,000 square feet and features many of the eco-friendly building elements that Pizza Fusion includes in its restaurants in the U.S., such as Energy Star certified equipment, non-VOC paints, FSC certified wood cabinetry, smart lighting systems, low flaw facets, and more.

Pizza Fusion’s agreement with Saudi Arabia represents its first international expansion. Pizza Fusion is currently considering additional international candidates with demonstrated expertise with growing brands in new markets.