Industry News | July 14, 2014

Pizza Hut Broadens Hershey Partnership, Expands Desserts

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Pizza Hut and The Hershey Company announced plans to team up and bring a portfolio of desserts to Pizza Hut. First up: The Ultimate Hershey’s Chocolate Chip Cookie.

The cookie, cut into 8 slices and measuring 8 inches, will feature an average of 165 Hershey’s semi-sweet chocolate chips per cookie. The cookie debuts nationwide for $4.99 with the purchase of a pizza or $5.99 as a single item.

“When it came time for us to expand our dessert offerings, there was only one partner that could offer our customers the kind of quality and delicious taste experience they demand, and that was Hershey’s,” says Carrie Walsh, chief marketing officer for Pizza Hut. “Hershey makes some of the world’s most delicious treats, and our Pizza Hut chefs are ecstatic to use iconic Hershey products on our dessert menu. Our fans are in for an amazing and great-tasting experience as a result of this expanded partnership.”

Available for delivery, dine in, or carryout, the 8-inch cookie dessert is freshly-baked with Hershey’s semi-sweet chocolate chip morsels.

"Our genuine Hershey’s chocolate chips deliver a warm and gooey dessert that Pizza Hut customers will be sure to love," says David Onorato, vice president and general manager of global convenience stores, specialty retail, and foodservice for The Hershey Company. "We’ve been offering unique and delicious chocolate experiences in a variety of ways for over 120 years, and we’re pleased to expand our relationship with Pizza Hut beginning with the Ultimate Hershey’s Chocolate Chip Cookie.”

To highlight the launch of The Ultimate Hershey’s Chocolate Chip Cookie, Pizza Hut and Hershey will host “The Ultimate Bake Sale” on Wednesday, July 16. To accomplish this, Pizza Hut will turn every single Pizza Hut restaurant in America—that’s more than 6,300 locations—into mini bake sale shops to benefit The World Food Programme. Pizza Hut will donate 10 percent of each cookie sold that day, up to $50,000, to the World Food Programme, the world’s largest humanitarian agency fighting hunger, and the benefactor of the Pizza Hut World Hunger Relief program each year. Hershey has pledged to match the total funds raised, up to $50,000.

“We’re hoping everyone in America will enjoy our delicious new cookie on this day as well as help a great cause,” Walsh says.

Fans can join the Ultimate Hershey’s Chocolate Chip Cookie conversation by using hashtag #PizzaHutHersheys. The Ultimate Hershey’s Chocolate Chip Cookie is an addition to the current dessert offering, Hershey’s Chocolate Dunkers. Chocolate Dunkers are made with dough and topped with a touch of white chocolate and blended with Hershey’s Milk Chocolate.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.